In recent months, there have been consumer complaints that: health food “Yiling brand Yi Meng beverage” on social media in the way of video and live broadcast, bombarding advertising, advertising content misleading consumers can prevent and cure diseases, has been suspected of violating the relevant prohibitions of the Advertising Law of the People’s Republic of China.
Open a social platform to search for “Yiling brand Yi Meng beverage”, and the video ads marked with advertising approval began to impact reporters’ eyes in turn under the push of big data: “A man in Shandong has been blocked for a long time, numbness in his hands and feet all day, dizziness and no spirit, but also do not pay attention to it, eat and drink spicy every day, his wife worried about buying him a ling brand Yi dream drink, holding the mentality of trying to drink a few cans.”
“Yiling brand Yi Dream beverage” is only a health food approved by the state, and its health function is to “regulate blood lipids and improve sleep”. Suitable people are: “high blood lipids, poor sleep;” Not suitable for young children.
“Belly greatly overweight, sleep snoring drool, numbness chest tightness panic, dry eyes blurred vision, more dreams easy to wake up nail vertical grain, dizziness and weakness of the head” can not rule out disease factors, health food can play a role in the above people is nonsense, and “blood vessel blockage” “high blood fat” is a disease, health food has clear provisions: “Health food is not medicine, can not replace drugs to treat diseases.” It can be seen that the advertisement of “Yiling Brand Yi Dream Beverage” is full of false and misleading content.
After the advertisement link to the shop, it can be found that the video advertisement of “Yiling Brand Yi Meng Beverage” and the description of the shop are all done by Yiling Health Technology Co., LTD.
The major shareholder of Yiling Health Technology Co., Ltd. is Shijiazhuang Yiling Pharmaceutical Co., LTD., accounting for 97.7918% of the shares, and Hebei Yiling Hospital accounts for 2.2082% of the shares. The registered capital is RMB 317 million. The legal representative is Zhang Qiulian. There is no doubt that the advertisement of “Yi Dream Beverage of Ling Brand” is suspected of illegal, so why the company’s name is known and can not do it? Nature is a great interest.
“Yiling brand Yi dream beverage” is not a drug, hope to cause the high attention of the local market supervision department, at the same time to remind the majority of consumers, the body has a problem or go to the hospital to see a doctor, do not believe in false advertising, do not be deceived.
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